Our Team

Michele Grossman, Principal

Michele has worked in qualitative and quantitative market research on both the client and supplier sides of the business, with experience in both custom and syndicated research. Michele began her 25+ year market research career at Information Resources, Inc (IRI) where she supported clients such as Warner Lambert, Church & Dwight, and Chock Full of Nuts. Michele then spent nearly 10 years at Warner Lambert Company in its market research and category management departments for both new and existing products. Later, Michele worked for GfK Market Measures as Research Director and Director of Business Development, for clients including Novartis and Pfizer. Michele left GfK to work as a freelance consultant, establishing Market Research Alliance LLC and consulting for clients including Kraft Foods, Ricola USA, GfK Market Measures, Mondelez, Reckitt Benckiser, & Bayer. Michele graduated from the Wharton School of the University of Pennsylvania, magna cum laude, with a dual degree in Marketing and Management. She holds an MBA from Rutgers University and has guest lectured to MBA students.

Diane Katz, Senior Consultant

Diane has over 35 years of experience in Consumer Insight and Strategy, with expertise in both consumer research and analytics across a broad range of CPG categories and iconic brands in Food and Consumer Healthcare.  She has a proven record of driving actionable consumer insights for profitable business growth and is consistently recognized for her deep consumer understanding, strategic thought leadership and passion for brands and businesses.  Diane started her career at Sara Lee Corporation working on Kahn’s and Hillshire Farms processed meats, then moved to Nabisco Brands and Kraft Foods, where she held leadership positions in both Established Businesses and Innovation across various categories – Biscuit, Confections, Salted Snacks/Nuts, Pet Snacks, Growth Channels.  Diane left Kraft Foods to become a freelance Insights Consultant, supporting companies on both the supplier and client side including Glaxo Smith Kline, Mondelez, B&G Foods, Added Value and Oxford Consulting.  She has experience in Global as well as North American roles.  Diane holds a BA in Journalism/Advertising from the University of Georgia and an MBA from the University of Cincinnati.

Sandra Navarro, Consultant

Sandra has 25+ years of experience in analytical support across retail aisles for key brands: from Cookies and Crackers at Nabisco, to Specialty Deli Cheeses at Alouette, and Udi’s Gluten Free at Boulder Brands.  She has been part of category management initiatives and conducted training in syndicated data.  Sandra has guided in-store audits and store group analysis monitoring category performance when merchandised for big events and detailing optimal placement. She has interpreted market research studies for use in selling stories and social media results for internal benchmarking.  Sandra is based in New Jersey and earned a Bachelor’s in Marketing and an MBA from Seton Hall University.