MRA Analytical Services

Delivering end-to-end analytical solutions tailored to accelerate commercial performance. Our core capabilities span six key domains of commercial analytics.

Revenue Growth Management (RGM)

Driving profitable growth via multi-lever analytics

Price and Sales Variance Decomposition
Strategic Pricing
Price-Pack Architecture (PPA) Landscape & Opportunities
Promo Optimization & Guidelines
Price Elasticity & Promo Effectiveness & Efficiency (ROI)

Key Driver Analysis & Forecasting

Uncovering the true drivers of performance and predicting future outcomes

Sales Variance Decomposition
Price Variance Decomposition
Multivariate Statistical Driver Analysis
POS & Shipment Forecasting (vs. Actuals)

Visualization

Transforming data into insight through intuitive, real-time dashboards

Data Integration (Consumption, Shipment, Financial, Panel)
Dynamic & Interactive Dashboards
Executive Scorecards

Media

Optimizing marketing effectiveness with data-driven investment insights

Marketing Mix Modeling
Marketing Spend Effectiveness & Efficiency (ROI)
Digital Analytics
Marketing Mix Modeling Consulting & Support

Sales & Operations Planning (S&OP)

Supply chain forecasting for production management

Ingest sales inputs
Project sales and production
Breakdown into aggregate building blocks
Shipment to POS translation

Analyst-on-Demand

Retainer-based in-house analytics support

Ad hoc analysis
Regular & ad hoc reporting
Executive storytelling

Data Engineering Capabilities:

Software/ Tools: Python I SQL I Azure Data Factory, Azure Data Pipeline I Stack I Microsoft R Server I SQL Server (Azure and On premise)
ETL: Tableau I Power Query I Power BI I Fabric