Market Research Alliance Leadership
Founder & Managing Director
- Founder of Market Research Alliance LLC
- Has consistently driven growth for clients through long-standing relationships grounded in actionable insights and strategic partnership
- Over 25 years of experience in qualitative and quantitative market research in both CPG manufacturers and research consultancy agencies
- Began career at IRI, supporting CPG clients across food, beverage, and OTC pharmaceutical categories
- Spent 10 years at Pfizer Consumer in market research and category management roles
- Led custom research projects, business development, and sales training at GfK Market Measures for pharmaceutical clients
- Holds a dual degree in Marketing and Management from the Wharton School, University of Pennsylvania
- Earned an MBA from Rutgers University
RGM Practice Lead
- Over 30 years of experience in the CPG industry, spanning Marketing, Strategy, and Revenue Growth Management (RGM)
- Held P&L responsibility for both large and emerging brands across numerous categories
- Built and led the RGM function at Mondelez U.S. for over a decade
- Managed a multi-billion-dollar trade promotion budget, revamping strategies, guidelines, trade structure, and post-event analysis – improved efficiency, reduced subsidized sales, and increased incremental consumption
- Industry leader in Price-Pack Architecture (PPA), with platforms launched generating over $1B in annual retail sales
- Uses syndicated, custom, and panel analysis to to create profit-maximizing pricing strategies and customer-ready sell stories
- Holds a degree from Boston University and holds an MBA from Columbia University
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- 9 years of boutique data analytics experience, designing and implementing analytical solution frameworks for CPG, retail, E-com and hospitality clients helping them leverage data to optimize business decisions
- Significant expertise in driving innovation in business strategy via Insight generation and visualization, Dashboards, Forecasting, Media Optimization and Pricing Analytics
- Started his career at AbsolutData Analytics as a Data Analyst and spent 7 years consulting for various fortune 500 companies to leading teams of analysts and managing stakeholders
- Holds a graduate degree in Civil Engineering from Indian Institute of Technology (IIT), Roorkee
Senior RGM Consultant & Modeling & Analytics Lead
- RGM leader with 15+ years of experience driving growth in CPG through PPA, strategic pricing, promo efficiency, and assortment optimization
- Led multi-hundred-million dollar RGM strategies at a leading CPG organization, from opportunity identification through to customer sell-in. Industry leader in introducing impactful Price-Pack Architecture (PPA) initiatives
- Builds multi-year RGM frameworks grounded in advanced analytics and behavioral insight.
- Designs custom pricing tools that improve trade investment and promo ROI
- Expert in modeling and experimentation, including elasticity, pricing diagnostics, clustering, and segmentation
- Background in socio-political research, including polling and public sentiment. Has also held leadership roles in market research firms focused on brand strategy and advertising
- Academic foundation in psychology, statistics, and research methods, with university lecturing experience at the University of Pretoria, South Africa