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Taming the Growing ‘Base Trend’: Accurate and Actionable Sales Decompositions

By Michele Grossman, Founder MRA LLC & Wayne Viljoen, Sr. Director RGM and Analytics, MRA

Optimizing the 5 Promo Fundamentals: A Guide to Smarter Investment

By Wayne Viljoen, Sr. Director RGM and Analytics, MRA LLC   Introduction In today’s competitive

The Importance of an Integrated Revenue Growth Management (RGM) Strategy

By Wayne Viljoen, Sr. Director RGM and Analytics, MRA LLC   Executive Summary In today’s

Tailored, practical analytics for consumer goods brands — turning data into insights that drive revenue and profit growth