Market Research Alliance

Market Research Alliance was successful in helping us not only increase our capacity for in-depth analysis for several key accounts before important planning meetings, but led skill training and capability building to help us be better prepared for the next season.  The insight from the analysis created some real wins in the marketplace for us and the skill training was very well received”

“…the team at Market Research Alliance are an invaluable resource to our organization, enabling clean and consistent reporting, insightful analytics, and robust modeling/forecasting.  In particular, the teams forecasting capabilities have allowed us to better understand factors underlying performance vs. our plan and enable more productive Demand and Supply reviews leading to tighter alignment on production while minimizing waste”

It is rare to encounter a team as exceptional as MRA, and I feel compelled to acknowledge the transformative work they delivered for our Price/Pack architecture review. From the outset, [they] showcased their unparalleled expertise, professionalism, and dedication to excellence. Their collaboration with our team stands out as the best work we have seen in our organization’s history.

The level of detail and insight they provided was nothing short of remarkable. MRA didn’t just deliver data—they brought actionable strategies that positioned our business to win in both the U.S. and Canadian markets. Their recommendations were instrumental in differentiating our brand across bricks-and-mortar and online channels.

What truly set this team apart was their approach. Every challenge or question was met with thoughtful answers in a collaborative and respectful environment. Their ability to navigate complex issues with clarity and precision fostered trust and created an atmosphere where our entire team felt empowered to contribute.

[They] are unequivocally best-in-class professionals. Their dedication, creativity, and rigor have not only set our business up for success but have also raised the bar for what we expect from partnerships. I wholeheartedly recommend MRA and this incredible team to anyone seeking excellence in strategy, collaboration, and execution.

Market Research Alliance (MRA) has delivered short and long-term forecasts for our category, enhancing our accuracy and speed in forecasting. I highly recommend MRA to any manufacturer seeking to advance their forecasting capabilities