I had the pleasure of working closely with Michele for several years at Mondelēz. She is an incredibly talented analytics professional with strong business acumen. Michele has an amazing ability to frame up issues and then mine the data to find solutions to complex business issues. She was a frequently pulled into Sr. Leadership meetings because of her executive presence and ability to connect with the most senior levels of the organization. That having been said, she’s also great at rolling up her sleeves and digging deep into data. Michele would be an asset to any organization in catalyzing growth through analytics.

…the analysis done by you came in quite handy to explain the brand performance. Thank you very much for supporting with speedy turnaround of the modelling and the query-responses, which enabled us to articulate better. We even heard similar sentiments directly from India and the regional team. Kudos to the team for making this happen. I had my doubts if we could deliver for all 4 markets, under 2-3 weeks of turnaround time, but I am glad I was proven wrong.

Market Research Alliance was successful in helping us not only increase our capacity for in-depth analysis for several key accounts before important planning meetings, but led skill training and capability building to help us be better prepared for the next season. The insight from the analysis created some real wins in the market place for us and the skill training was very well received.

Market Research Alliance was recently a key partner for us in developing a quick, turn-key category strategy for our client. MRA was charged with leveraging existing research and insights in new ways and did so in both a creative and efficient way that resonated with our client’s retail partner. The results met and often exceeded our, and most importantly, our client’s expectations.

Michele was an asset from Day #1 — she is a very talented professional who is able to deftly work on any range of projects from those with high to low amounts of scoping and is able to deliver high quality results in a timely manner. I found her incredibly energetic and passionate and a true advocate for our function — she made me and others better researchers.

Michele and her team at Market Research Alliance provided strategic thinking and analytic analyses for a number of high profile projects across the company. I often engaged with MRA when my team was at capacity, and we needed a creative approach to a business problem. Michele and her team consistently delivered with excellence, and recommendations could be presented to senior leaders with confidence.

Michele and the team at Market Research Alliance are an invaluable resource to our organization, enabling clean and consistent reporting, insightful analytics, and robust modeling / forecasting.  In particular the teams forecasting capabilities have allowed us to better understand factors underlying performance vs. our plan, and enable more productive Demand and Supply reviews leading to tighter alignment on production while minimizing waste.